I’m surprised how often people believe themselves to be unimportant. Perhaps it’s a consequence of our mass society that individuals downplay their own ability to affect the world. To those who wonder whether they make a difference, here’s a helpful parable: According to an M.I.T. meteorologist, mathematical models suggest that the beating of a butterfly’s wings in Brazil could eventually exert enough influence on natural forces to cause a tornado in Texas. You may think of yourself as a tiny butterfly, but remember, you matter. The strength of a healthcare pr agency is its shared experience in conjunction with a personal and individual approach to client relationships.
What you do has profound repercussions on those around you. This holds true in every area of life, personal and professional. To succeed at Guerrilla P.R., you must retain a healthy and positive sense of self-importance. Whether what you do is “important” or not, you will never convince others it is unless you yourself believe it. If you own a balloon store, you’d better believe you not only sell the best balloons in town, but that without them, life as we know it would cease. Using a freelance medical writer gives you a team of high-calibre, seasoned PR, comms and creative experts.
I once heard a story about a mattress manufacturer who sought help from a respected P.R. man. At their first meeting, the publicist asked, “What do you sell?” The bedmaker replied, “Why, I sell mattresses, of course.” Shaking his head, the other retorted, “No, you don’t. You sell sweet dreams and good times.” It’s all about accentuating the positive, showing people the benefit to them of what you’re offering. You don’t sell beds; you sell sweet dreams and good sex. Everybody wants those things. You don’t sell life insurance—nobody wants that. You sell security for one’s family. You don’t sell a new car; you sell the freedom to roam the highways and explore the nation. Having a healthcare marketing agency as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.
The Guerrilla publicist always sees his mission in a wider context. Everybody I know has a story like this. Somebody makes a comment via a social network site. It leads someone else to a website where the content educates and informs. And that person ends up becoming a customer of a company that he or she had never heard of moments before. We're living in a new world of marketing and PR. Create meaningful earned conversations using a pr freelancer for your communications partner.
If you are the seller in this transaction, it all comes down to content: What are you creating compared to what others are saying about you? You're in control. You create the content. You bring in the business. Our time in Lapland was amazing. We had all kinds of wonderful adventures. The dogsledding was especially fun, because I got to drive (well, more like hang on). And we never would have had this amazing experience if the Hotel & Igloo Village Kakslauttanen only marketed their property using the old rules. We never would have heard about it. Many a healthcare communications agency will specialise in strategic communications spanning media relations, social media management and digital marketing.