Print advertising covers a broad range, from a free—or inexpensive—Yellow Pages advertisement to an ad in a glossy national publication costing tens of thousands of dollars. Investing in story telling in business could do your company a world of good.

Even today in the online era, most planners agree that an ad in the Yellow Pages makes good business sense. A line advertisement, simply listing your business name, is often provided free of charge when you connect your phone (if you have a land line). You can also opt for a display advertisement. These are the bigger, bordered ads in the Yellow Pages. There is a charge for these. If you do choose a larger ad space, be sure to include your logo. You may also want to consider advertising in your local newspaper. Many papers periodically (perhaps quarterly) publish special sections for brides- and grooms-to-be. These are good vehicles for promoting your event planning business if you plan to do any wedding consulting. You may also want to consider advertising in your local newspaper. Many papers periodically (perhaps quarterly) publish special sections for brides- and grooms-to-be. These are good vehicles for promoting your event planning business if you plan to do any wedding consulting.

Regional magazines can be useful if you plan both corporate and social occasions. Because the market area for this kind of event planner can extend throughout a given county, a magazine focusing on that county can be an excellent one in which to advertise. These magazines can be geared to topics related to your service (e.g., gourmet food, floral design) or aimed at readers in a certain region. An ad in a regional magazine might be a good tool for reaching upscale consumers. A regional business magazine ad would reach prospective corporate clients. Advertising in national publications will not pay off for most planners since the cost is simply too prohibitive. Instead, target your advertising dollars on the client base closer to your home.